of the Lost Sweepstakes Offers Fun and Prizes for Fans

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--1970s Classic TV Show Becomes Big Screen Comedy from Universal Pictures Starring Will Ferrell--

SEATTLE, May 19, 2009 (BUSINESS WIRE) -- The Sleestaks are back! Classmates Online, Inc. announced today the ultimate sweepstakes for fans of Land of the Lost, featuring character profiles, activities and trivia based on the forthcoming comedy adventure starring Will Ferrell. The film arrives in theaters on June 5.

Members of the social networking community can complete Land of the Lost-related activities on for a chance to win a trip for four to Universal Studios Hollywood. Each activity allows users to interact in a fun and engaging way with Land of the Lost, both the new film and the classic '70s TV show. Users can participate in activities such as posting photos, listing their favorite movies and discussing Land of the Lost to earn additional entries in the sweepstakes. In addition to the grand prize, other giveaways include free tickets to advanced screenings and Land of the Lost merchandise.

"When Universal announced plans to re-imagine the classic Land of the Lost series, an undercurrent of excitement among people with fond memories of the original show abounded," said Sarah Pynchon, Vice President of Brand Marketing, Classmates Online, Inc. " gives our members the opportunity to reminisce about the past with friends and family, so a partnership to provide Land of the Lost fans with exclusive content and a chance to relive an unforgettable favorite was a natural fit."

During the next several weeks, members will have many opportunities to test their Land of the Lost knowledge and enjoy many other features dedicated to this new film and classic TV show, including:

        special Land of the Lost polls and trivia;
    character profiles for members to add as friends;
    links to a Land of the Lost game and trailer;
    free wallpaper download of the movie poster. members can enter the sweepstakes multiple times through various activities on the site, including:

        adding film characters Marshall, Will and Holly and/or other Classmates members to their friends list (one entry per friend, limit five entries via friends);
    posting favorite movies to their profile;
    posting to the Land of the Lost discussion group or any others in the Movies Interest Group (one entry per post, limit five entries via posts);
    adding a photo to their photo album (one entry per photo, limit 25 entries via photos);
    posting a bulletin board note to their profile (one entry per note, limit five entries via notes).

In addition to the sweepstakes, which is open to all members, the promotion features a Gold Member Exclusive. In select markets, Gold members will be eligible to receive official movie merchandise or a pair of tickets to a Land of the Lost advanced screening. For more details about the sweepstakes, members can visit

About Classmates(R) is owned by Classmates Online, Inc., a subsidiary of Classmates Media Corporation. connects millions of members throughout the U.S. and Canada with friends and acquaintances from school, work and the military. Classmates also operates leading social networking sites in Germany (, Austria (, Sweden (, France ( and Switzerland ( Classmates Media Corporation is a subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online, please visit

Note to Editors: Classmates and United Online are trademarks or registered trademarks of United Online, Inc. or its subsidiaries. The names of any other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about the company's proposed marketing initiatives and product and service offerings. Potential factors that could affect the company's ability to perform and consequently its business, financial condition and results of operations include the company's inability or failure to implement any or all planned marketing initiatives or to satisfy demand for the products offered, the limited or lack of supply of products, the failure of or delays in shipments and deliveries, technological issues, as well as other factors described in United Online, Inc.'s annual and quarterly reports filed with the Securities and Exchange Commission (, including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."

About the Film

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to help him survive in an alternate universe full of marauding dinosaurs and fantastic creatures -- a place of spectacular sights and super-scaled comedy known as the Land of the Lost.

SOURCE: Classmates Online, Inc.

MS&L Worldwide for Classmates(R)
Chip Scarinzi, 415-293-2803

Copyright Business Wire 2009