FTD(R) Becomes Floral Provider for USAA

Print Page  |  Email Page

DOWNERS GROVE, Ill., Sep 02, 2009 (BUSINESS WIRE) -- FTD.COM, Inc., a subsidiary of United Online, Inc. (Nasdaq:UNTD), announced today that it has entered into a multi-year agreement with USAA Alliance Services, LLC, a subsidiary of United Services Automobile Association (USAA), to be the exclusive floral provider to USAA's 7.2 million members.

USAA is a Fortune 500 financial services group of companies that provides financial planning, insurance, investments, banking products and shopping discounts to members of the U.S. military, former military personnel and their families.

"We are extremely pleased to announce this alliance between two of America's most trusted brands," said Robert S. Apatoff, President of FTD. "We are committed to providing USAA's membership with high-quality floral arrangements, plants and gifts. With the benefit of a worldwide network of approximately 45,000 florists, we are confident that FTD can deliver a high level of service to USAA's members wherever they may be."

"We are excited to be involved in this new alliance relationship with FTD, a recognized name in the floral services business," said Alice L. Diamant, President of USAA Alliance Services, LLC. "We believe the value, service, and overall experience FTD delivers will meet the high member service and value standards for which USAA is known."

USAA members can shop for and order FTD products through a link directly on the USAA Web site and take advantage of unique member benefits currently including:

  • FTD "Gold Service" customer care program
  • Special USAA member value on FTD's leading product assortment of flowers, plants, gifts and gift baskets
  • Innovative FTD(R) "Say It Your Way"(TM) Bouquet which allows members to record a personal voice greeting that is delivered on a keepsake ornament with the bouquet
  • New, beautifully designed flower arrangements throughout the FTD.com site

About FTD(R)

FTD Group, Inc., through its operating subsidiaries including FTD.COM, Inc., is a leading provider of floral related products and services to consumers and retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 45,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD's independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online, please visit www.unitedonline.com.

About USAA

USAA, a diversified financial services group of companies, is among the leading providers of financial planning, insurance, investments, and banking products to members of the U.S. military and their families. For the past three years, BusinessWeek magazine ranked USAA among the top two "Customer Service Champs," highlighting our legendary commitment of providing highly competitive financial products for 7.2 million members. For more information about USAA, or to learn more about membership, visit usaa.com.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about FTD's marketing initiatives and product and service offerings. Potential factors that could affect FTD's ability to perform and consequently the business, financial condition and results of operations of United Online, Inc. include the company's inability or failure to implement or provide any or all marketing initiatives, products or services offering, or to satisfy demand for the products or services offered, the limited or lack of supply of products, the failure of or delays in shipments and deliveries, technological issues, as well as other factors described in United Online, Inc.'s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."


for FTD.COM, Inc.
Erik Randerson, CFA, 818-287-3350
Media Inquiries:
Scott Matulis, 818-287-3388

Copyright Business Wire 2009