FTD Launches the Floral Jewels™ Birthstone Collection
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The Company's Latest Innovative Collection Features Jewelry Paired with Roses and Other Blooms
DOWNERS GROVE, Ill.--(BUSINESS WIRE)-- FTD.COM, Inc. ("FTD"), a subsidiary of United Online, Inc. (Nasdaq: UNTD), has launched the Floral Jewels™ Birthstone Collection featuring unique floral arrangements in the color of the birthstone for each month of the year paired with gorgeous matching birthstone jewelry.
"This innovative FTD collection provides our customers with great new gift ideas to complement our flowers, not only for birthdays, but for Valentine's Day and Mother's Day as well," said Rob Apatoff, President of FTD Group, Inc. "For those who are looking for a memorable gift, this collection provides many new outstanding options."
The Floral Jewels™ Birthstone Collection offers a unique pairing of flowers and birthstone jewelry representing each month of the calendar year. Bouquets inspired by each month's birthstone can be paired with a choice of beautiful corresponding birthstone pendants. Each floral arrangement features premium flowers and arrives with an elegant glass vase. The collection's jewelry can be ordered along with the flowers or separately. Brilliant genuine or created gemstones set in sterling silver make up the elegant jewelry collection. A beautiful jewel-inspired card accompanies the combined bouquet and jewelry in the Floral Jewels™ Birthstone Collection purchase. Each card romances the featured birthstone's description, history and attributes.
Both the jewelry and the floral arrangements in the Floral Jewels™ Birthstone Collection give customers a chance to upgrade their selection from Good to Better to Best or Exquisite options. Upgrading the floral bouquet increases the number of stems in the arrangement while upgrading the choice of jewelry results in a greater carat weight and a higher level of sophistication and style in the setting. Prices for the floral arrangements range from $39.99 (Good) to $89.99 (Exquisite). Prices for the collection's jewelry range from $49.99 (Good) to $299.99 (Exquisite).
The Floral Jewels™ Birthstone Collection is the latest in a line of innovative new offerings from FTD. In April 2010, FTD launched Smithsonian® Flowers by FTD®, a line of potted orchid plants and wrapped floral Tussie Mussie bouquets, inspired by the rich and distinctive Smithsonian® Horticulture Division collections. The following month, FTD debuted an exclusive collection of fresh flower arrangements and plants called Better Homes and Gardens™ Flowers by FTD®, featuring an "Editors' Choice" arrangement chosen by Better Homes and Gardens editors.
FTD Group, Inc., through its operating subsidiaries including Florists' Transworld Delivery, Inc. and FTD.COM, Inc., is a leading provider of floral related products and services to consumers and to retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in over 40,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD's independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online, please visit www.unitedonline.com.
Cautionary Information Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about the FTD's proposed marketing initiatives and product and service offerings. Such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance and results to differ materially from those predicted. Potential factors that could affect the FTD's ability to perform and consequently its or United Online's business, financial condition and results of operations include, without limitation, FTD's inability or failure to implement any or all planned marketing initiatives, to satisfy demand for the products or services offered or to achieve expanded marketing opportunities, efficiencies and other benefits associated with the products and services, technological issues and other problems associated with FTD's or its suppliers' products, operations, systems and technologies, changes in consumer demand, tastes and preferences, the unavailability of products or services, delays in the provision of products and services, and unanticipated events and circumstances occurring after the date hereof, as well as other factors that may cause actual performance and results to differ materially from those predicted are described in United Online, Inc.'s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."
United Online, Inc.
Vice President, Communications
Erik Randerson, CFA
Vice President, Investor Relations
Source: FTD.COM, Inc.
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